AMTD Digital | AMTD Digital Announces PolicyPal New Branding as AMTD PolicyPal

AMTD Digital, Asia’s one-stop digital solutions platform, and its insurtech arm AMTD InsurTech Group, announced today the completion of a rebrand initiative for Singapore-based insurtech subsidiary PolicyPal to earmark for its Asia expansion next in full speed.

Introducing the new brand “AMTD-PolicyPal”, Mr. Kevin Zhang, Executive Director of AMTD InsurTech Group said: “We are excited to launch the new PolicyPal under the AMTD-PolicyPal brand which best reflects its empowered next stage of growth as a member of the AMTD family. We highly recognise and value what Val and the team have achieved thus far, and look forward to enabling AMTD PolicyPal on the back of AMTD’s fintech leadership and brand prominence for its further expansion across Asia and beyond.”

“The rebranding catches up with what we are already building for the insurance community, marking an exciting and a crucial step on our journey to expanding our reach and consolidating our role as the insurance and financial planning operator within AMTD SpiderNet ecosystem,” said Ms. Val Yap, Founder & CEO of AMTD PolicyPal.

The new AMTD PolicyPal branding including the logo and front-end themes are crafted to be harmonious yet complementary with AMTD’s overall brand themes across all group companies, projecting a consistent vision of constant innovation, pursuit of excellence and cutting-edge user experience to consumers and SME / corporate users alike.

About AMTD Digital & AMTD InsurTech Group

As the fusion reactor at the core of the AMTD SpiderNetecosystem, AMTD Digital is a one-stop digital solutions platforms in Asia with businesses spanning multiple verticals, including digital financial services, digital media, content & marketing, SpiderNet ecosystem solutions, and digital investments. Its insurtech arm, AMTD InsurTech Group, operates insurtech and insurance solutions businesses across Asia, including Singapore-based AMTD-PolicyPal and Hong Kong-based AMTD Risk Solutions Group – a licensed insurance brokerage founded since 2004, Hong Kong’s leading insurtech platform and largest independent corporate insurance brokerage that provides general, health and life insurance solutions to corporates and individuals.

About PolicyPal

Under AMTD Digital, AMTD Group’s one-stop digital solutions platform, AMTD PolicyPal is a leading Singapore-based InsurTech company that believes in bringing technology and insurance together for families and communities to manage their insurance needs. AMTD PolicyPal also operates a proprietary policy management platform that helps over 100,000 users easily track all their insurance policies on a single app.

AMTD PolicyPal Group owns two subsidiary entities, Baoxianbaobao and PolicyPal Tech. Baoxianbaobao (branded as ‘PolicyPalFA’) is an insurance broker and exempt financial adviser licensed regulated by the Monetary Authority of Singapore with the mission of helping people make the right choice for their protection needs and provide affordable financial products. AMTD completed acquisition of Value Champion recently, a wealth tech platform founded by a former hedge fund investor DJ Kang, ValueChampion consists of team of financial research analysts, whose backgrounds in finance and economics allows them to guide user towards making optimal financial decisions.